Venture
View

Client: BCGDV
Status: Shipped
Year: 2016

BCG Digital Venture Office Tour Experience

Venture VIEW is an interactive onsite portfolio experience designed for BCGDV. To view the portfolio works, visitors go on an explorative tour throughout the office by using tablets or mobile devices that reveal MR portfolio contents triggered by iBeacons. As they travel through the the space, visitors use their devices as a "window" to peek inside 5 different parallel universes in different locations.

role

- Concept design
- Experience design
- Project lead
- 3D Modeling
- VR Unity prototyping

team

DESIGN / CREATIVE TECH:
SANGLI LI
CREATIVE DIRECTOR:
La Mer Walker
DIGITAL PRODUCER:
Helia Ansari
ENGINEER:
Bennett Lee
ASSETS SUPPORT:
Esther Park
Kim Jee Suk
Kevin Lam

awards

Winner in Kiosks/Interactive Exhibits Category
View Winner Gallery

video

observations

1. BCGDV wants to have a design portfolio to showcase the successful design works.

2. Strict confidentiality agreements make works at BCGDV cannot be directly shown to the public.

3. Office tours are given on a weekly basis to potential clients without tangible project showcase.

4. BCGDV has a huge client base across a wide range of industries, from industrial goods to Consumer Products, Mobility, Fin Tech, Media and Healthcare.

solution

we observed few office tours, mapped 5 key spots in offices, embedded 5 iBeacons in each spot, defined a prix fixe touring route.

Each visitor is given an iPad at the beginning of the tour, as they travel through the office, MR portfolio content will be triggered automatically by iBeacons.

5 parallel universes

Different "parallel universe" will appears automatically when visitors reach certain location in the office. Each universe somewhat matches with the actual location in the office. Each universe is a rhapsody on the specific industry verticals which BCGDV has done work for. Featured venture projects are seamlessly embedded on different objects in each universe, such as billboards, cargo ship boxes, shelves, etc. Visitors can tap on the objects directly to view more details.

MEDIA TOWER

Media tower universe matches with the interior design of BCGDV Manhattan beach headquarter office patio. However in this alternative universe the building grows into infinity. Multiple videos telling the stories about BCGDV are presented as building size advertising screens.

Location in office: the patio, where people gathered.

MOBILITY LAND

Mobility land universe "locates" in the doorway outside of conference room with open windows overlooking green lands. In this alternative universe, threes are floating and streets can defy gravity. Interactive billboards featuring successful ventures which twisted the rules of conventional travel schemes to fit the needs of the mobile age.

Location in office: doorway of conference room
Location in office: elevator entrance

CLOUD MARKET

Cloud market universe "locates" in the elevator entrance of the BCGDV headquarter office. In real life visitors go up to office via elevators, little do they know there is an even higher up supermarket in the air waiting for them in this alternative universe. We featured some of the finest digital services established by BCGDV in here, which connect people and help make each other’s life easier.

INDUSTRIAL HARBOR

Industrial harbor universe "locates" in the intersection of different venture rooms - the most heavy traffic area in office, just like a busy harbor. In here, numerous BCGDV cargo boxes are processed with DV engines. Visitors are drawn into the digital hub for Industrial Goods, where industry connects with tech to fuel centuries old businesses into the digital age.

Location in office: the intersection of different venture rooms

HEALTH PORTAL

Health portal universe "locates" in the reception area, where the visual aesthetic of both universes are in perfect alignment. This universe represents the future of Health. Improving patient treatment through big data insights and connecting people to a healthier life.

Trigger location in office: the reception

MEDIA TOWER

Media tower universe matches with the interior design of BCGDV Manhattan beach headquarter office patio space. However in this alternative universe the building grows into infinity. Multiple videos telling the stories about BCGDV are presented as gigantic advertising screens.

Location in office: the patio, where people gathered

CLOUD MARKET

Cloud market universe "locates" in the elevator entrance of the BCGDV headquarter office. In real life visitors go up to office via elevators, little do they know there's an even higher up in the air supermarket waiting for them in alternative universe. We featured some of the finest digital marketing services established by BCGDV which connect people and help make each other’s life easier.

Location in office: elevator entrance

MOBILITY LAND

Mobility land universe "locates" in the doorway outside of conference room with open windows overlooking green lands. In this alternative universe, threes are floating around and streets can defy gravity. Interactive billboards featuring successful ventures which twisted the rules of conventional travel schemes to fit the needs of the mobile age.

Trigger location in office: doorway of conference room

HEALTH PORTAL

Health portal universe "locates" in the reception area, where the visual aesthetic of both universes are in perfect alignment. This universe represents the future of Health. Improving patient treatment through big data insights and connecting people to a healthier life.

Location in office: the Reception

INDUSTRIAL HARBOR

Industrial harbor universe "locates" in the intersection of different venture rooms - the most heavy traffic area in office, just like a busy harbor. In this alternative universe, numerous BCGDV cargo boxes are processed with DV engines. Visitors are drawn into the digital hub for Industrial Goods, where industry connects with tech to fuel centuries old businesses into the digital age.

Location in office: the intersection of different venture rooms

openhouse

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