VENTURE VIEW

Client: BCGDV
Status: Shipped
Year: 2016

BCG Digital Venture Office Tour Experience

Venture VIEW is an interactive onsite portfolio experience designed for BCGDV. To view the portfolio works, visitors go on an explorative tour throughout the office by using tablets or mobile devices that reveal MR portfolio contents triggered by iBeacons. As they travel through the the space, visitors use their devices as a "window" to peek inside 5 different parallel universes in different locations.

VENTURE VIEW

Client: BCGDV
Status: Shipped
Year: 2016

BCG Digital Venture Office Tour Experience

Venture VIEW is an interactive onsite portfolio experience designed for BCGDV. To view the portfolio works, visitors go on an explorative tour throughout the office by using tablets or mobile devices that reveal MR portfolio contents triggered by iBeacons. As they travel through the the space, visitors use their devices as a "window" to peek inside 5 different parallel universes in different locations.

role

LEADERSHIP

Project lead
Concept and art directions
Presented design proposals to senior leadership

DEVELOPMENT

Build entire project in Unity
C# coding
Collaborated with iOS engineer

DESIGN EXECUTION

3D modeling
Texturing
Lighting
Camera Setting
Rendering
UX design
User Journeys

COORDINATION

Working with event planners to integrate this project to BCGDV open house program to show to 200+ guests and industry leaders
Collecting and integrating contents from different designers on different projects

team

DESIGN / CREATIVE TECH:
SANGLI LI
CREATIVE DIRECTOR:
La Mer Walker
DIGITAL PRODUCER:
Helia Ansari
ENGINEER:
Bennett Lee
ASSETS SUPPORT:
Esther Park
Kim Jee Suk
Kevin Lam

awards

Winner in Kiosks/Interactive Exhibits Category
View DV Pollen Blog
View Winner Gallery

role

LEADERSHIP

Project lead
Concept and art directions
Presented design proposals to senior leadership

DEVELOPMENT

Build entire project in Unity 3D
C# coding
Collaborated with iOS engineer

DESIGN EXECUTION

3D modeling
Texturing
Lighting
Camera Setting
Rendering
UX design
User Journeys

COORDINATION

Working with event planners to integrate this project to BCGDV open house program to show to 200+ guests and industry leaders
Collecting and integrating contents from different designers on different projects

team

DESIGN / CREATIVE TECH:
SANGLI LI
CREATIVE DIRECTOR:
La Mer Walker
DIGITAL PRODUCER:
Helia Ansari
ENGINEER:
Bennett Lee
ASSETS SUPPORT:
Esther Park
Kim Jee Suk
Kevin Lam

awards

Winner in Kiosks/Interactive Exhibits Category
View DV Pollen Blog
View Winner Gallery

video

the problem

1. BCGDV wants to have a design portfolio to showcase the successful design works.

2. Strict confidentiality agreements make works at BCGDV cannot be directly shown to the public.

3. Office tours are given on a weekly basis to potential clients without tangible project showcase.

4. BCGDV has a huge client base across a wide range of industries, from industrial goods to Consumer Products, Mobility, Fin Tech, Media and Healthcare.

Horizontal scrolling template is designed to collect contents

the solution

we observed few office tours, mapped 5 key spots in offices, embedded 5 iBeacons in each spot, defined a prix fixe touring route.

Each visitor is given an iPad at the beginning of the tour, as they travel through the office, MR portfolio content will be triggered automatically by iBeacons.

Testing tour route
iBeacon coverage range

the solution

we observed few office tours, mapped 5 key spots in offices, embedded 5 iBeacons in each spot, defined a prix fixe touring route. Each visitor is given an iPad at the beginning of the tour, as they travel through the office, MR portfolio content will be triggered automatically by iBeacons.

iBeacon coverage range

5 parallel universes

Different "parallel universe" will appears automatically when visitors reach certain location in the office. Each universe somewhat matches with the actual location in the office. Each universe is a rhapsody on the specific industry verticals which BCGDV has done work for. Featured venture projects are seamlessly embedded on different objects in each universe, such as billboards, cargo ship boxes, shelves, etc. Visitors can tap on the objects directly to view more details.

MEDIA TOWER

Location in office: the patio, where people gathered

Media tower universe matches with the interior design of BCGDV Manhattan beach headquarter office patio. However in this alternative universe the building grows into infinity. Multiple videos telling the stories about BCGDV are presented as building size advertising screens.

MOBILITY LAND

Location in office: doorway of conference room

Mobility land universe "locates" in the doorway outside of conference room with open windows overlooking green lands. In this alternative universe, threes are floating and streets can defy gravity. Interactive billboards featuring successful ventures which twisted the rules of conventional travel schemes to fit the needs of the mobile age.

CLOUD MARKET

Location in office: elevator entrance

Cloud market universe "locates" in the elevator entrance of the BCGDV headquarter office. In real life visitors go up to office via elevators, little do they know there is an even higher up supermarket in the air waiting for them in this alternative universe. We featured some of the finest digital services established by BCGDV in here, which connect people and help make each other’s life easier.

INDUSTRIAL HARBOR

Location in office: the intersection of different venture rooms

Industrial harbor universe "locates" in the intersection of different venture rooms - the most heavy traffic area in office, just like a busy harbor. In here, numerous BCGDV cargo boxes are processed with DV engines. Visitors are drawn into the digital hub for Industrial Goods, where industry connects with tech to fuel centuries old businesses into the digital age.

HEALTH PORTAL

Location in office: the reception

Health portal universe "locates" in the reception area, where the visual aesthetic of both universes are in perfect alignment. This universe represents the future of Health. Improving patient treatment through big data insights and connecting people to a healthier life.

MEDIA TOWER

Location in office: the patio, where people gathered

Media tower universe matches with the interior design of BCGDV Manhattan beach headquarter office patio space. However in this alternative universe the building grows into infinity. Multiple videos telling the stories about BCGDV are presented as gigantic advertising screens.

CLOUD MARKET

Location in office: elevator entrance

Cloud market universe "locates" in the elevator entrance of the BCGDV headquarter office. In real life visitors go up to office via elevators, little do they know there's an even higher up in the air supermarket waiting for them in alternative universe. We featured some of the finest digital marketing services established by BCGDV which connect people and help make each other’s life easier.

MOBILITY LAND

Trigger location in office: doorway of conference room

Mobility land universe "locates" in the doorway outside of conference room with open windows overlooking green lands. In this alternative universe, threes are floating around and streets can defy gravity. Interactive billboards featuring successful ventures which twisted the rules of conventional travel schemes to fit the needs of the mobile age.

HEALTH PORTAL

Location in office: the Reception

Health portal universe "locates" in the reception area, where the visual aesthetic of both universes are in perfect alignment. This universe represents the future of Health. Improving patient treatment through big data insights and connecting people to a healthier life.

INDUSTRIAL HARBOR

Location in office: the intersection of different venture rooms

Industrial harbor universe "locates" in the intersection of different venture rooms - the most heavy traffic area in office, just like a busy harbor. In this alternative universe, numerous BCGDV cargo boxes are processed with DV engines. Visitors are drawn into the digital hub for Industrial Goods, where industry connects with tech to fuel centuries old businesses into the digital age.

openhouse

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