TRAVEL
SCOUT

Client: AAA
Status: Shipped
Year: 2015

A road trip mobile app for AAA

We designed and shipped a mobile app TravelScout for AAA. TravelScout was intended to revitalize America’s love for roadtrips. It played on AAA’s unfair advantage as the original owner of the TripTick, which is essentially an exclusive trip curation data base. TravelScout extends the AAA brand even more broadly to appeal to younger and older demographics while leveraging the knowledge base of local AAA travel agents. Easy customization of curated trips, themed trips, localize discounts, and other features would eventually revitalize the roadtrips, makes it relevant again to our daily life.

role

- UX design
- iOS Prototyping
- User testing
- Persona research
- Brand development

app features

Mosaic trips feed
Roadtrip overviews
Filters / Adding POIs / POI details
Itinerary and Planning

ux / persona / research

Brand exploration
Mind maps
UX flows
Persona development

UI / illustrations

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