CLIENTS MEETING IN AD AGENCY
Letter size advertisement mock-ups, ideas, strategies and solutions are pined on big white pin boards. The pin boards are arranged accordingly based on the contents. Creative director and designers will present the ideas by standing aside the pin boards, usually creative director do the major presentation. The presentation sequences and contents are heavily scripted and rehearsed for at least 4 times before the final client meeting. After go through all the pin boards, clients check out the interactive ideas on iMac if there is any, then everybody sit down, facing TV wall to watch TV spot, discuss the ideas with snacks and coffee served.