PHASE I
STAGE ANALYSIS
The first part of thesis work is a series of analysis of different “stage” settings. It aims to highlight the thought-provoking arrangements between audiences and performers. The arrangements included here are majorly designed to target the emotional engagement of the audiences. Ranging from high-end opera house to regular daily life, the PHASE I pushes the boundary and definition of stage, merely regards the entire world as a stage. Thus car wash, parking space, client meeting, dinner table are all included.
FASHION Stage
LIFE Stage
PERFORMANCE Stage
DIOR HOMME
Fall-Winter 2015/16 Show

Soloists sit as a straight row with scores in front of them, performing live for the runway show.
SOLOIST
MODLES
AUDIENCES
REGULAR SEATS
SCORE STAND
CHANEL
Fall-Winter 2014/15 Ready-to-Wear Show

Chanel reproduced the interior of a supermarket. Models become actors who are shopping in the market. They perform as couples, friends, or shop alone. Audiences sit at four corners to enjoy the show.
MODLES
AUDIENCES
REGULAR SEATS
SUPER MARET STANDS
CHANEL
Haute-Couture Fall/Winter 2005/06 Show

Models wearing full black outfit step up to the stage first, stand facing the audiences, then they take off their full black coat raveling the colorful inside jacket. One by one walk down the stage, walk a full circle to give audiences in each corner a comprehensive view, then go back to backstage.
MODLES
AUDIENCES
REGULAR SEATS
AUTOSTADT CAR PARK
Experimental parking space inside the Autostadt park. Focusing on delightful parking experience rather than efficiency.
CAR
SHADES
PLANTS
PARKING SPACES
CAR WASH STATION
A car washing station with both machine and hand wash. You choose washing plan at the drive thru, get off your car and pay at cashier. Later you go through the hallway where you can see your car get soaped under machine with workers help. You will walk to the outdoor benches to wait for your car get ready. Worker drive your car from soaping station to finishing station where finishers clean up, dry your car. They will shout out aloud “ready” after your car is done.
CAR
WORKERS
CLIENTS
BENCH
ENTRANCE WITH DIFFERENT PRICE TAG
GYM
PERSONAL TRAINER
AUDIENCES
CARDIO MACHINES
WEIGHT TRANING MACHINES
MIRROS
FREE WEIGHTS STAND
ENTRANCE OF A PERFORMING CENTER
The entire theater is constructed in the middle of an artificial lake. The only entrance for the audience is a tunnel under the lake, with glass topping where audience can look through the water above their head.
AUDIENCES
UNDERWATER TUNNEL
WORLD’S MOST EXPENSIVE RESTAURANT “SUBLIMOTION”
Walls are projected with corresponding image with 12 courses dinner. Table is interactive with hand gesture, different plates and mobile phone.
WAITERS
GUESTS
CLIENTS MEETING IN AD AGENCY
Letter size advertisement mock-ups, ideas, strategies and solutions are pined on big white pin boards. The pin boards are arranged accordingly based on the contents. Creative director and designers will present the ideas by standing aside the pin boards, usually creative director do the major presentation. The presentation sequences and contents are heavily scripted and rehearsed for at least 4 times before the final client meeting. After go through all the pin boards, clients check out the interactive ideas on iMac if there is any, then everybody sit down, facing TV wall to watch TV spot, discuss the ideas with snacks and coffee served.
CLIENTS
CREATIVE DIRECTOR
CREATIVES
PHILHARMONIC ARRANGEMENT 1
A collaboration between conductor Herbert von Karajan and avant-garde film-maker Hugo Niebeling (b. 1930) of the Beethoven Third and Seventh Symphonies. In both films, the orchestra is seated in three steeply raked inverted triangles. The shape is that of an Ancient Greek theatre, the files of seats rising steeply up the hillside from the circular orchestra below, and as baleful discords blaze out at the climax of the “Eroica” Symphony’s first movement development, the camera cuts to the bells of the trumpets lit from behind by a fierce blaze of light.
SOLOLISTS
CONDUCTOR
PHILHARMONIC ARRANGEMENT 2
When performing Mahler’s symphony No.8, composer required a total number of a thousand people. Combined two orchestras and three chorus, the trumpets are arranged on top of the orchestra in box seats as the “trumpet coming from haven”. The boy’s chorus is conducted by another conductor who turning around frequently to watch both conductor and chorus.
CONDUCTOR
CHROUS MASTER
SOLOLISTS
TRUMPETS
BOY’S CHORUS
MEN’S CHORUS
WOMEN’S CHORUS
THE VERBIER FESTIVAL 10TH ANNIVERSARY PIANO EXTRAVAGANZA
8 top pianists joined together, the one on the left bottom is both pianist and conductor. He conducts the rest of the pianist. Since this is a heavily scripted and highly collaborated performance, an assistant is arranged next to each pianist to swapping score pages.
PIANIST
CONDUCTOR
ASSISTANT
AUDIENCES
REGULAR SEATS
ORBI PANORAMA SCREEN
A high-tech, experimental, purpose-built natural history attraction in Japan's Yokohama district. Orbi presents re-edited BBC productions such as Frozen Planet, familiar to UK televisions, within environments that include a two-storey-high, 40-metre-wide theatre screen larger than any IMAX, rooms that simulate Arctic conditions for visitors aspiring to feel like a penguin standing in a blizzard, and an environment that places two-dozen people in the centre of a simulated wildebeest migration.
MIST / SCENT PROJECTOR
AMBIENT LIGHTS
AUDIENCES
REGULAR SEATS
SEVENTH SENSE
3 walls, floor and celling are all projected with live interactive visual. Performers interact with the visual and sound, presenting performance in closed immersive space. Audience can chose to sit on the floor, sit against wall or corner to become a part of performance, or sit on regular seats.
PERFORMERS
AUDIENCES
REGULAR SEATS
BAYREUTH FESTIVAL HOUSE SEATING
Wagner created Bayreuth Festival House to perform his Ring Cycle only. He spent tones of money and used state-of-art technology available in his time to create the most stimulating multimedia experience for audiences. Wagner successfully created the absolute focus on stage for audiences. And he hided the orchestra under a gigantic orchestra cover, in order to create an illusion that the music is coming from nowhere to enhance his mystical, immersive Ring Cycle performance.
CONDUCTOR
SOLOLISTS
AUDIENCES